In 2022, I led the creative for a Presidential Forum with Joe Biden, where six change-makers asked the President about different topics ahead of the midterm elections. We narrowed the issues to domestic topics facing the NowThis audience: Gun Legislation, Abortion Access, Trans Rights, Economic Stability, Criminal Legal Reform, and Climate Change.
Participants were chosen who represented each issue, from a young OBGYN Resident who shared her own experience leaving Texas to obtain an abortion, to a breakthrough TikTok Influencer sharing her gender transition with millions of followers, we wanted to represent a new generation of voters and the issues facing a generation.